Category Archives: Industry News

Mercury Marine Teams With TV Partners On Invasive Species Message

THE FOLLOWING IS A PRESS RELEASE FROM MERCURY MARINE

Mercury Marine has teamed up with three of its television partners to educate boaters on how to prevent the spread of invasive species.  The initiative is part of National Invasive Species Awareness Week across the country.

The videos showcase Captain Mike Genoun of Florida Sport Fishing, Peter Miller of Bass2Billfish and Scott Glorvigen of Wired2Fish, and examine a variety of circumstances relative to invasive species that boaters need to be cognizant of.

“The process is easy; clean, drain and dry your boat and equipment after each use,” said Glorvigen.  “Make sure that your live wells, bait wells, bilge pumps and aerators are completely drained and clear all vegetation on your boat.”

According to the Weed Science Society of America (WSSA), non-native plants, animals and pathogens can harm humans and the environment and impact our nation’s economy. The damage done by invasive plants alone costs the U.S. an estimated $34.7 billion a year.

“Aquatic invasive species is an issue that continues to be problematic in the marine industry,” said Mercury Marine Director of Public Relations Lee Gordon. “We are doing everything we can to help educate our customers on the dangers of invasive species and will continue to advocate lawmakers to appropriate money towards research and education of AIS.  Invasive species can cause irreparable damage to the ecosystem and is detrimental to fishing, boating and the tourism industry.”

Additional information about how boaters can help prevent the spread of invasive species can be found on the NMMA website and through educational documents provided by NMMA.

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2nd Annual Oregon Coast Sportsman’s Expo Set For March 27-29 In Newport

THE FOLLOWING IS A PRESS RELEASE FROM OREGON COAST SPORTSMANS EXPO

KSHL and Toby Murry Toyota return with the second annual Oregon Sportsman Expo to showcase outdoor activities we all enjoy along the beautiful Oregon Coast. Toby Murry Motors, your Northwest Toyota Dealer in South Beach, is the presenting sponsor again for this successful event at the Main Exhibit Hall and South Lawn Area of the Lincoln County Fairgrounds.

Response from vendors has been overwhelming – over forty booths will present everything from unique fishing gadgets like the locally invented rod holder from MKS Tackle, a full archery store from Archer’s Afield and North County Lures, to D and R Quality Meats and Rooster’s Rocks.

2015 Oregon Coast Sportsman’s Expo: March 27th through the 29th at the Lincoln County Fairgrounds!

Expo Hours: Friday 3-8pm,  Saturday 9am-6pm,  Sunday 9am-4pm

The second local Head and Horns Competition with Boone and Crockett judging all three days will award prizes for Rocky Mountain Elk, Roosevelt Elk, Black tail Deer and Mule Deer in Riffle, Archery and non-typical and more. Judging will be by Northwest Big Game Inc. Record size trophies can qualify to be entered in the next edition of The Record Book for Big Game Animals.

Head and Horns Competition scoring information is now available at Toby Murry Motors in South Beach or at the Oregon Coast Sportsman’s Expo during show hours. Northwest Big Game Inc. will provide on-site scoring during all hours each day of the show beginning 4 pm. Friday.

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Another special attraction returning again with an all-new tour for 2015 is The Rocky Mountain Great Elk Tour from Montana. This is a beautiful display of some of the largest, award-winning, Rocky Mountain Elk taken in America.

Hunting, tracking and fishing seminars are planned all three days with local experts offering tips for local sportsmen.

Activities for kids include the Oregon Department of Fish and Wildlife children’s fishing pond with real live trout. The Rocky Mountain Elk Foundation is presenting a the Daisy children’s BB shooting gallery. And Archer’s Afield is bring an archery range and their pro will offer shooting classes.

Scheduled for three big days, the second weekend of Oregon Spring Break, Friday, Saturday and Sunday, March 27th, 28 and 29th, local folks and tourists alike will have fun learning about goods and services available locally to enhance their outdoor experience on the Oregon Coast.

A wide variety of vendors will be on-hand, including indoor and outdoor furniture and appliances from Roby’s Home Furniture, Equestrian tack and supplies for trail riding and outdoor clothing plus pet needs will be displayed by Feed Corral.

Englund Marine Supply will bring the latest in marine tech and provide information about the popular U Da Man Fishing Tournament. TCB Security Services and K&K Septic Service are providing their services and information about their businesses.

All outdoor sporting activities will be represented – rock hounds of all ages will get to meet Rooster from Rooster’s Rocks in South Beach as he shares his knowledge of the best rock-hunting areas and the beautiful agate and mineral finds and creations he has to offer.

Free gifts from Toby Murry Toyota and Big Foot Beverage will be available while supplies last each day. Valuable coupons from a variety of local businesses will be available at the Toby Murry Toyota / KSHL booth. and coupons for local businesses will be available. Every attendee of the expo will also receive a free one-year subscription to Northwest Sportsman Magazine.

Education is a primary feature for the several displays at the Oregon Coast Sportsman’s Expo.

The Oregon State Police will bring the “Trailer of Shame”, a collection of animal trophies that were taken illegally.

This will be a great opportunity for the community to meet The Lincoln County Search and Rescue and The Lincoln County Sheriff’s Posse and many of the local sporting clubs.

Experts from Dockside Charters, Coastal Guide Service, all the popular, local, non-profit associations will be on-hand too – The Rocky Mountain Elk Foundation and Friends of the Nation Rifle Association.

Lots of “non-hunting and fishing” features will be at the expo too – Western Case with everything from affordable wallets to backpacks, R & P Metal Art, Oregon Coast Glassworks, Wind Drift Gallery, Alsea Bay Power Products and Nerium International Skin care.

Another new feature this year is the “Duck Blind” an over 21 beer and wine pavillion on the front lawn sponsored by Big Foot Beverages and Chinook Winds Casino Resort. Plus a great selection of the best New Toyota and used vehicles provided by our title sponsor – Northwest Toyota Dealers and Toby Murry Toyota.

This is truly a family-friendly event in every way, tickets are only $5 each for adults, kids 17 and under are free with their parents.

Due to the generous support of Toby Murry Toyota and KSHL, Newport will be presented a really nice showcase of outdoor fun and information packed into one three-day weekend.

For more show information go to oregoncoastsportmansexpo.com. Or contact KSHL for more information E-mail inquiries to stephanie@kshl.com or call 541.265.3000

 

SADLY, THERE IS NO CONSOLATION PRIZE FOR FISH LOST NEXT TO THE BOAT. (ANDY WALGAMOTT)

Sign Up Now For 23rd Annual Spring Fishing Classic

THE FOLLOWING IS A PRESS RELEASE FROM THE NORTHWEST SPORTFISHING INDUSTRY ASSOCIATION

The Northwest Sportfishing Industry Association, in conjunction with Fisherman’s Marine and Outdoor, is happy to announce the 23rd Annual Spring Fishing Classic, Saturday, April 4 at the Kliever Memorial Armory.

This tournament is sure to be a classic, as it celebrates the return of the Spring Chinook Salmon and raises money to help protect Sportfishing opportunity and fish conservation!

SADLY, THERE IS NO CONSOLATION PRIZE FOR FISH LOST NEXT TO THE BOAT. (ANDY WALGAMOTT)

PRIZES FROM A PREVIOUS SPRING FISHING CLASSIC. (ANDY WALGAMOTT)

The tournament fishing area includes the Columbia and its tributaries. All teams are of three people and boats may have three, five or six people in them. Please contact NSIA or Fisherman’s Marine & Outdoor for official derby rules.

After fishing, participants will bring their catch to the Kliever Memorial Armory, where it will be weighed. Then they can enjoy a silent auction, awards and a buffet dinner while waiting to see if they win a wide-range of raffle prizes.

Once again there will be a $500 prize for biggest fish and best team will receive Lamiglas rods. During the event there is a raffle for a brand new Willie Boat with an R&D Baker trailer, Tempress seats, oars, a Haxton boat cover and an anchor system. Tickets for the new boat are available at all Portland Metro area Fisherman’s Marine and Outdoor Stores and participating NSIA retailers.

Entry fees for the event are $80 per person, a team of three is $240. You can enter at any Fisherman’s Marine & Outdoor store, by visiting www.nsiafishing.org or by calling 503-631-8859. Free Spring Fishing Classic t-shirts come with registration. The first 35 teams to register are entered into a raffle for free entry in 2016.

Proceeds from the event support the Northwest Sportfishing Industry Association, a non-profit that is dedicated to the preservation, restoration and enhancement of sport fisheries and the businesses dependent upon them.

 

JAY YELAS SPEAKS DURING THE 2013 SNAKE-CLEARWATER STEELHEAD DERBY, HELD OUT OF LEWISTON. (BRIAN LULL)

Corvallis Pro Basser Named C.A.S.T. For Kids Director

A successful professional bass angler from Corvallis will head up Renton, Washington’s C.A.S.T. For Kids Foundation.

Jay Yelas takes over from longtime executive director and founder Jim Owens, who is retiring after 24 years at the helm.

“I am thrilled to be the new executive director of C.A.S.T.,” said Yelas, 49, in a press release. “I have been a member of the board of directors for nearly a decade and am very familiar with what this unique organization does to help brighten the lives of special children all over the U.S. I look forward to continuing this great work and getting to know the hundreds of volunteers that make C.A.S.T. such a great organization.”

JAY YELAS SPEAKS DURING THE 2013 SNAKE-CLEARWATER STEELHEAD DERBY, HELD OUT OF LEWISTON. (BRIAN LULL)

JAY YELAS SPEAKS DURING THE 2013 SNAKE-CLEARWATER STEELHEAD DERBY, HELD OUT OF LEWISTON. (BRIAN LULL)

C.A.S.T, which stands for catch a special thrill, has been providing boating and fishing events for kids with special needs since 1991.

The first one was held on Eastern Washington’s Banks Lake, and since then the foundation has also developed Fishing Kids and Take A Warrior Fishing events across the country.

“What a great fit for C.A.S.T,” Owens said. “I feel very comfortable turning the reins over to Jay. He knows our mission, is a very caring person and dedicated to what C.A.S.T. does. Jay will help to move the foundation forward to even higher levels.”

Yelas is known for winning the 2002 Bassmaster Classic and being named the 2003 B.A.S.S Angler of the Year and 2002′s and 2007′s FLW Angler of the Year. He also won an ESPY in 2003 for best outdoor athlete.

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‘Million Dollar Ammo Sale’ Coming To PNW Sportsmen’s Show In Portland

That’s one, er, shell of a way to generate some foot traffic!

Next week’s Pacific Northwest Sportsmen’s Show at Portland’s Expo Center will feature what’s being billed as the “Million Dollar Ammo Sale,” featuring hard-to-find .22-caliber long rifle ammunition.

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The idea, drummed up by Cascade Farm and Outdoor of Walla Walla in partnership with ATK Sporting Ammunition, was a no-brainer for show producer Bill O’Loughlin.

“It was an easy yes”, said the president of O’Loughlin Trade Shows in a press release. “In this business, you’re lucky if opportunities like this come once in a lifetime. Heck yes, I  jumped on it.”

The deal is this: With a paid admission ticket and a required voucher, attendees can purchase two 300-round boxes of .22 ammo per person per voucher per day.

On offer is CCI 36-grain copper-plated hollow-point LR at $20 a box.

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The sale runs from 11 a.m. to 6 p.m., Wednesday through Friday, Feb. 4-6, and 10 a.m.-6 p.m. Saturday and Sunday, Feb. 7-8, in the Cascade Farm & Outdoor Pavilion in front of C Hall.

“We have enough .22 ammo to supply 3,000 buyers a day for all five days of our show. Only 3,000 vouchers will be available each day of the show to assure 15,000 buyers can buy ammo,” says O’Loughlin, who notes that the load is ideal for introducing beginners to shooting sports.

Writing in Portland’s The Oregonian late last week, local outdoor institution Bill Monroe reported, ”Few major sources in the Portland area had any (.22 ammo) at all in a cursory check this past week.”

At those that did, prices amounted to as much as a pair of dimes a round, he reported; the show special pushes the price down to 6.7 cents per.

Other ammunition, including 5.56mm, 9mm, .45 and 12-gauge shotshells, will also be available on a limited basis, but does not require the voucher. Prices range from $25 to $55 for a case.

Whatever you’re in the market for, it’s cash or credit card (Visa, MasterCard, Discover) only, ID is required, and buyers must be 18 for the rifle ammo, 21 for the handgun fodder.

The promotion is being called a first for the region.

“Getting this much, difficult to find ammunition, especially the .22-caliber long rifle, was a real challenge, but ATK saw the promise of this promotion with the Pacific Northwest Sportsmen’s Show, what it does for their brand, our brand and aligned with the second largest sportsmen’s show in the United States. Thankfully, we were able, over the past year, to put this all together,” said Don Leber, Cascade Farm and Outdoor’s director of marketing and advertising.

Cascade is opening a second store in Coos Bay this spring.

The Expo Center is located at 2060 N. Marine Drive. There’s parking around the big building and overflow parking at the race track (free bussing). TriMet’s yellow line from downtown also dead ends at the center.

(RIVERS INLET CUSTOMERS ALLISON AND SIMON VAN GRUEN HEFT A BIG CHINOOK. (RIVERS INLET)

Rivers Inlet Lodges Help Enhance Salmon Runs To Central Coast BC Fisheries

THE FOLLOWING INFORMATION COMES FROM RIVERS INLET SPORTSMAN’S CLUB NEWS

For over 30 years our Lodge Association, made up of operators in the Rivers Inlet/Hakai Pass Area, have contributed to funding a number of salmon hatcheries and enhancement projects in Rivers Inlet and at various other locations on the Central Coast of BC.

This has been in cooperation with the Department of Fisheries and Oceans (DFO), and the Pacific Salmon Foundation (PSF). We have been very successful in enhancing these runs and increasing the number of returning salmon.

(RIVERS INLET CUSTOMERS ALLISON AND SIMON VAN GRUEN HEFT A BIG CHINOOK. (RIVERS INLET)

RIVERS INLET CUSTOMERS ALLISON AND SIMON VAN GRUEN HEFT A BIG CHINOOK. (RIVERS INLET)

Although not all these projects are in Rivers Inlet, we do get the opportunity to intercept many of these fish from other nearby watersheds as they pass through our waters on their way to their birth rivers.

Specific to Rivers Inlet, 243,000 chinook (king) salmon brood stock were released into the Wannock River in 2014 with an expected high rate of survival. Estimated returns have been solid the last few years so things are stable and improving. This was evidenced by the 60% increase in the chinook salmon catch in Rivers Inlet for 2014.

Editor’s note: For more on Rivers Inlet, see their website.

ONE OF THE ALL RIVERS & SALTWATER CHARTERS BOATS HEADS OFFSHORE. (ARSC)

‘Express Style’ Bottomfishing Trips Begin In April For Westport’s All Rivers & Saltwater Charters

THE FOLLOWING IS A PRESS RELEASE FROM ALL RIVERS & SALTWATER CHARTERS

Westport, WASH.–Spring 2015 marks an exciting opportunity for sportsmen to experience an “express style” bottomfishing charter from All Rivers & Saltwater Charters.

ARSC coined the phrase some six years ago when the founder brought into service a fast, 30-foot, twin-outboard pilothouse charter boat designed for six anglers.

ONE OF THE ALL RIVERS & SALTWATER CHARTERS BOATS HEADS OFFSHORE. (ARSC)

THE REEL TIGHT, ONE OF THE ALL RIVERS & SALTWATER CHARTERS BOATS, HEADS OFFSHORE. (ARSC)

The reasoning behind using such a craft was to allow for a small group of anglers to reach the albacore tuna grounds 40 to 70 miles offshore in less than two hours. This proved a success, and so the company now owns and operates three express-style charter boats.  These vessels are built locally near Bremerton, Wash., by Defiance Marine.

The popularity of express style charters goes beyond just albacore tuna fishing, however. Anglers have enjoyed outstanding rockfish, lingcod, salmon, and halibut trips in the same fashion.

ARSC has always had a strong reputation for having premium Okuma fishing equipment, state-of-the-art Raymarine electronics, and safety standards that exceed the stringent requirements of the United States Coast Guard.

Express-style bottomfishing trips are offered from April through July, and a salmon/rockfish outing is offered in June and July.  But don’t wait too long to experience one of these trips, because when tuna are within range (typically early July), the ARSC team with focus exclusively on that.

More information can found by visiting the companies website: www.AllWashingtonFishing.com or calling 425-736-8920.

ANGLERS ENJOY GOOD ROCKFISHING ABOARD AN ARSC BOAT. (ARSC)

ANGLERS ENJOY GOOD ROCKFISHING ABOARD AN ARSC BOAT. (ARSC)

THE WEST COAST'S LARGEST BOAT SHOW - THE SEATTLE BOAT SHOW, INDOORS + AFLOAT - KICKS OFF JANUARY 25 AND RUNS THROUGH FEBRUARY 3, 2013. THE SEATTLE BOAT SHOW FEAURES 1,000 BOATS FOR EVERY BUDGET DESIGNED TO MEET EVERY RECREATIONAL NEED FEATURED AT CENTURYLINK FIELD, PLUS WORLD CLASS YACHTS, TRAWLERS AND MORE AT SOUTH LAKE UNION. THE SHOW, THE LARGEST ON THE WEST COAST, FEATURES A FREE SHUTTLE SERVICE BETWEEN THE TWO VENUES. FOR MORE INFORMATION, VISIT WWW.SEATTLEABOATSHOW.COM. (SEATTLE BOAT SHOW)

Seattle Boat Show, Largest On West Coast, Begins Jan. 23

THE FOLLOWING IS A PRESS RELEASE FROM THE NORTHWEST MARINE TRADE ASSOCIATION

From stand up paddleboards to superyachts and everything in between, there’s lots to take in at the Seattle Boat Show (Indoors +Afloat). The 2015 show drops anchor on Jan. 23 and runs through Feb. 1. The largest show on the West Coast, it features some 1,000 boats and yachts in two locations, more than three acres of accessories, electronics and boating gear, 430+ exhibitors, 225 free seminars and advanced training classes for a fee. There’s also tons of fun to be had at the show. Highlights this year include:

THE WEST COAST'S LARGEST BOAT SHOW - THE SEATTLE BOAT SHOW, INDOORS + AFLOAT - KICKS OFF JANUARY 25 AND RUNS THROUGH FEBRUARY 3, 2013. THE SEATTLE BOAT SHOW FEAURES 1,000 BOATS FOR EVERY BUDGET DESIGNED TO MEET EVERY RECREATIONAL NEED FEATURED AT CENTURYLINK FIELD, PLUS WORLD CLASS YACHTS, TRAWLERS AND MORE AT SOUTH LAKE UNION. THE SHOW, THE LARGEST ON THE WEST COAST, FEATURES A FREE SHUTTLE SERVICE BETWEEN THE TWO VENUES. FOR MORE INFORMATION, VISIT WWW.SEATTLEABOATSHOW.COM. (SEATTLE BOAT SHOW)

THE WEST COAST’S LARGEST BOAT SHOW – THE SEATTLE BOAT SHOW, INDOORS + AFLOAT – FEATURES MANY FISHING BOATS. (SEATTLE BOAT SHOW)

Uncorked— Opening Night, Friday Jan. 23, 5pm – 9pm

Showgoers can sniff, swirl and sip their way through the show, tasting a variety of award-winning Washington wines. Tasting stations will be set up throughout the indoor location. Tickets are $27 and include show admission, tasting tokens and a souvenir glass.

Inaugural Seattle Boat Show SUP-er Joust Tournament

Pairing one of Seattle’s most popular water sports with a medieval pastime, competitors in outrageous costumes will jab, poke, bump and shove each other and attempt to outwit their opponents and knock them off their stand up paddle boards and into the water in the jousting pool. Competitors can sign up in advance for a spot or try their luck during Open Jousting times throughout the show. The champion will be crowned on SUPer Joust Sunday, Feb. 1 and will win an adventure cruise for two in Mexico’s Sea of Cortés.

Boatless in Seattle – Free admission Monday – Thursday after 5pm

Those who don’t own a boat but would like to learn more about how to get into boating shouldn’t let the ticket price get in the way of deciding whether to attend the show. They can simply show up any weeknight of the show after 5pm, announce that they are Boatless in Seattle and they will be admitted for free.

Biggest and Most Expensive Boat in the Show’s 68-Year History

Built locally in Westport Wash., the ‘Evviva’ is 164 feet of pure luxury for $25 million. She features: six luxurious suites; helicopter landing pad; elevator; hot tub; gourmet galley; marble and granite heated floors; spa tub for two in the master suite; and a yacht garage housing a 23’ ski and dive boat. Tour her and a host of other luxury boats at South Lake Union.

Kids Zone

There’s tons of fun for the little boaters too. Kids can enjoy time on the water using the Aqua Paddler boats, build a wooden toy boat with help from the Center for Wooden Boats and learn some fundamentals of boating while having fun with Plankton Races, Tug o’ War, the Rain Gutter Regatta and more. See http://www.seattleboatshow.com/kidszone for a schedule of activities.

Wakeboard trampoline tricks and demos

Members of the Central Washington University wakeboard team will be demonstrating tricks on a 13×13 Springfree trampoline. Showgoers can watch them do whirlybirds, 720s, grabs, glides and other impressive moves. When not being used for demos, kids and adults can test jump the world’s safest trampoline.      

Most Unusual Boats in the Show

For those who have always daydreamed of being James Bond, they have a chance with two unusual amphibious boats at the show. Quadski: an ATV that converts to a jetski, is powered by a high performance BMW engine and can reach speeds of 45 mph on both land and water. (At CenturyLink Field.) Sea Legs: an amphibious 20’ dinghy that goes from land to water and vice versa with the simple push of a button and can top 60 mph on the water. (At South Lake Union.)

Is it a Boat or is it a Plane? It’s both.

The MVP is a revolutionary amphibious aircraft that transforms from an airplane into a fishing and camping platform. When you get to a marina you taxi up, shut down the engine, fold the wings, and propel the MVP towards the slip with an on-board trolling motor. Hinged panels create a flat platform large enough for two people to stretch out and sleep in the custom tent fitted to the platform.

Women’s Day – Monday, Jan. 26

By downloading a special Women’s Day pass, women can attend the show for free on Jan. 26th and enjoy a slate of seminars designed specifically for women, by women boaters. Starting at 5 pm, women can enjoy also complimentary libations, live music and tons of great giveaways in the Boater’s Lounge.

Sails & Ales – Friday Jan. 30, 5pm – 9pm

What better combination than hops and props? That’s what’s on tap for Sails & Ales Craft Beer Night at CenturyLink Field. Attendees will be able to cruise the show with ale in hand and enjoy the best of NW beers and boats. Tickets are $27 and include show admission, tasting tokens and a souvenir beer glass.

New for 2015 – See the floating portion of the show from the water with complimentary boat rides

The 20-minute guided tours in all electric 21′ enclosed, heated Duffy boats will point out fun facts about South Lake Union and the unique qualities of the spectacular yachts in the show. It’s a great way to see the show from a new perspective. Blankets are provided for an added snuggle factor.

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Elephant Boys Hosts 2015 Spokane Valley Boat Show, Jan. 28-Feb. 15

THE FOLLOWING IS A PRESS RELEASE FROM ELEPHANT BOYS

During our “2015″ Boat Show there will be lots off SPECIALS plus **FREE** Boaters Safety Class for Washington and Idaho. This 2 day class will run Saturday Feb. 7th  9am-3pm to Sunday Feb. 8th 10am-4pm.

Class will be open to ages 12 years to 59 years. Stop by or call in for details and to sign up!! 509-926-6894

There will also be over 32,000 sq. ft. jammed pack full of boats and boating supplies. The Elephant Boys Display is the largest True Discount Marine Boating Store in the State. The store has established that a discount marine store was needed and it has found that it draws customers from a large radius around Spokane.

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“We are well worth the trip, whether you are traveling from Washington, Idaho, Oregon, Montana, British Columbia, or Alberta.” Says parts counter expert Alana Noel.

The Spokane Valley Boat Show allows the Elephant Boys to set up a Boat Show display of its own that is larger, lower priced with a better selection then they could offer if they were at a higher priced per square foot local boat show.

The boating store offers full service for your boat and outboard from the trailer up.

The service shop has three certified marine technicians on duty and is a Evinrude BRP Platnum Certified, Mercury Outboard Premier and Tohatsu/Nissan TFI Certified Dealership.

In addition to adding on to the Valley Elephant Boys Store the KingFisher boats have recently been added to the Lineup. “The KingFisher brand clearly resonates with our loyal customers as being the reputable builder of choice for tough heavy-gauge aluminum boats with class leading responsiveness and fish ability.  “When I learned about how their product range grew under the KingFisher umbrella, it made perfect sense for the Spokane and Coeur d’Alene angling and boating markets” says Ed Conley owner and manager.

Headquartered in Spokane Valley, WA, the dealerships carries a wide range of boating accessories in addition to the full range of KingFisher, River Hawk, Lowe welded boats for lake, river and offshore fishing. You will also find Lowe Pontoon Boats, Utility boats, Jon boats for the best in family recreation, Campion Marine High-tech, high-performance, luxury, sport, runabouts. ARV All Response Vassals for Government and Commercial Use, Old Town – Ocean Kayaks, Canoes in all sizes.

To carry your boat home Elephant Boys carries Carnai Boat Trailer (formally Calkins) and Boat Loaders for you truck.

“ Make sure you drop by Elephant Boys on East Sprague next to Conley’s Place Restaurant. We have everything you would find in a marina-style business—boats, motors, trailers, and accessories or visit our website to learn more about us www.elephantboys.com ” adds Ed Conley, owner of The Elephant Boys.

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Husky Liners Reluanches X-act Contour, Premier Line Of Vehicle Floor Liners

THE FOLLOWING IS A PRESS RELEASE FROM HUSKY LINERS

Husky Liners, a leading manufacturer of aftermarket products designed to protect a vehicle’s interior and exterior, has re-launched their premier line of vehicle floor liners; the X-act Contour.

Blind research was conducted in early 2014 putting four floor liners in front of 43 consumers and asking them to choose which liner they preferred. Of the four liners reviewed, two were top competitor liners, one was the Husky Liners WeatherBeater and one was the Husky Liners X-act Contour.

After examining each liner and their advertised features, the research revealed that nearly 65% of consumers chose the X-act Contour as their top choice. When asked why, participants of the study noted the rubberized texture felt richer, softer, and more likely to settle into the contours of the vehicle than the more rigid, plastic liners.

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“We were blown away by the response to the X-act Contour,” stated Doug Johnson, Sr. Design Engineer at Husky Liners. “We’d had great performance from our Thermo-Formed WeatherBeater liners, but were not initially quite sure how to position the X-act Contour. Based on the results of this study, we feel very confident in our re-launch strategy.”

As a result of the key findings from the market research, Husky Liners made some improvements to the X-act Contour product line and created new packaging that encourages consumers to “feel the liner” through a hole that was die cut into the box.

Also, Husky Liners commissioned a new advertising campaign. The campaign has already been launched in print, digital and in-store marketing. One of the most notable pieces is a tongue in cheek product demonstration video called “Comparison.”

Here is a link to the video.

The video focuses on four unique selling propositions of the X-act Contour; The premium look and feel of the product, the FormFit Edge, the StayPut Cleats, and Husky Liners’ Lifetime Guarantee.