THE FOLLOWING IS A PRESS RELEASE FROM BLUE HERON COMMUNICATIONS
Blue Heron Communications announces a special program to assist outdoor marketing communicators to get through the challenges and business impacts of the COVID-19 pandemic. The Heron Helps program includes free professional services ranging from general marketing advice and consulting to news release preparation, writing and distribution. The services will be offered on a first-come-first-served basis with no strings attached, no agreement to sign, no commitments in an effort to help when our friends and valued partners need it the most.
After several weeks of visiting with their clients, industry managers, network of media and retailers nationwide, the outdoor public relations and marketing services agency knew they had to take action.
“We have seen a lot of crisis in our 32 years of representing hundreds of outdoor brands, but none have had this deep and broad of an impact in all sectors. We are hurting too. We are blessed to be strong and still on the job,” said Blue Heron Communications Managing General Partner Daren Cole. “In these unprecedented and unpredictable times, giving of our time and experience seemed a perfect solution for struggling companies.”
The Heron Helps program is designed to prioritize startups less than two years old and businesses earning less than $1MM per year who are experiencing economic hardship due to Covid-19, especially those who are experiencing loss of employees and marketing budget. All companies with an audience in the hunting, fishing, boating, shooting, camping and general outdoor segments are invited to reach out and ask for help.
“As marketers we are often caught being reactionary. When the fear of huge economic toll to companies is genuine, a collective reaction is to cut spending to reduce burden on operating expenses,” said Cole. “In times of market instability going quiet is not a good option. Even when advertising is cut, staff is reduced and ties are severed with external vendors you should still endeavor to maintain your voice. We are confident the team at Blue Heron Communications along with our network and influences will help until predictability returns. The need to share outdoor news is more important than ever.”
The Blue Heron Communications #HeronHelps program offers marketers a valued resource to voice messages about products, programs and brand stories appropriate for the moment with the goal of sustaining companies until a normal marketplace returns. While consumers currently wait to safely get back to work, companies that continue to share and deliver positive brand messaging will be the most successful when the economy slowly reopens and returns.
Jordan Egli, Blue Heron Communications Director of Digital Marketing, says “community and empathy are important. So is utility. If your product or service is needed right now you certainly need to be telling where you can get it. Social media channels are a great way engage your audiences even when all other planned campaigns have been abandoned.” If your company is in need of assistance or unsure of what is appropriate, turn to the Blue Heron Communications Heron Helps program for help with essential marketing services. Companies interested in the Heron Helps program can let us know about their individual situation by going towww.blueheroncomm.com/heronhelps or by sending an email to firstname.lastname@example.org.